• Author
• 29 November, 2024
• Banking Finance

Getting eyeballs what you write for business is tricky

Scarce funding is squeezing startup budgets, leading to smaller allocations for essential marketing functions such as web analytics, SEO, and email outreach. Discover how AI can enable companies to perform these tasks at significantly lower costs.

The blogging business is booming and the financial space is no exception. Personal finance bloggers often start by documenting their own personal financial journeys and sharing money-saving advice. For some, those journeys lead to a successful business.

According to Harlan Landes, founder of The Plutus Awards, “It’s been really interesting to see how the community of bloggers and podcasters has changed. Many blogs and podcasts have become a lot more sophisticated and marketable.” He adds, “People are a lot more concerned with building their businesses and brands, more so than 10 years ago.”

Here, twenty of the 2019 Plutus Awards finalists share what they have learned building their blogging businesses. As with any small business, their paths to success are diverse. Some of the blogs nominated are young, while others have passed the decade mark; some of these entrepreneurs make a full-time living from their blogs while others use theirs to attract clients for other types of services, such as freelance writing or financial-planning services.

“We help families learn how to budget their money, organize their life, and unlock the freedom to do more of the things they love!” Brittany Kline

To become a successful business owner you need to have excellent time-management skills. Over the last three years, we have really put a lot of time and effort into being as efficient as possible in everything we do. Things like using the Eisenhower Matrix, utilizing a project management software, setting up systems for everything we do, outsourcing, and tracking our work hours has been instrumental to our success."

Getting eyeballs what you write for business is tricky

• Consider the end-user experience.
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Many crypto tokens are volatile and vulnerable to scams, but even those advertised as stable and supposedly backed by assets to ensure their value have collapsed.

Alex Olimiya

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